Webwinkel Vakdagen 2026: What to Expect (and Why Shipping Will Be the Real Growth Driver)

On March 25 & 26, 2026, Webwinkel Vakdagen returns to Jaarbeurs Utrecht — one of the most important e-commerce events in Europe.

Thousands of professionals, hundreds of solutions, and a full overview of where the industry is heading.

But beyond the talks and tools, there’s one thing that keeps coming up more and more:

👉 shipping is becoming a core growth lever in ecommerce

Not the most visible part of the business — but often the one that makes the biggest difference.

The problem almost every ecommerce business faces

No matter what you sell, the challenges tend to look the same:

• rising shipping costs
• time lost on manual operations
• complex returns management
• reliance on a single carrier

These issues are so common that many teams accept them as “normal”.

But they’re not.

👉 The difference today isn’t just who sells more — it’s who operates more efficiently.

What’s actually changing in 2026

If you look at how high-performing ecommerce teams operate, there’s a clear shift:

from manual processes → to automated systems.

That means removing repetitive tasks like:

• manually creating shipping labels
• choosing carriers order by order
• tracking shipments across multiple tools

All of this can now be centralized and automated.

The impact is immediate:

• fewer errors
• less operational time
• better cost control

Multi-carrier shipping is becoming the standard

Another major shift you’ll notice (and likely hear about at WWV) is multi-carrier shipping.

Instead of relying on a single carrier, businesses are:

• using multiple carriers
• automatically selecting the best option per shipment

Why it matters:

Every order is different:

• destination
• weight
• urgency

Treating them all the same usually means overspending.

Automation fixes that.

How to get real value from events like WWV

Events like Webwinkel Vakdagen are powerful — but only if you approach them with clarity.

You don’t need more tools.
You need better decisions.

Ask yourself:

• does this save time every day?
• can this process be automated?
• does it reduce operational costs?
• will it still work when we scale?

If the answer is no, it’s probably not the right solution.

Where Zineps fits in (practical use case)

This is where many ecommerce teams start to see real change.

The goal isn’t adding complexity — it’s removing it.

Zineps is built to make shipping operations simpler and scalable.

In practice, that means:

• automating shipping workflows
• managing multiple carriers without manual effort
• centralizing labels, tracking and returns
• integrating quickly with ecommerce platforms

👉 It’s not about adding another tool
👉 it’s about reducing operational friction

And that’s exactly what more ecommerce businesses are prioritizing in 2026

After WWV: execution is what matters

The real value of events like WWV doesn’t happen on the floor.

It happens after.

Most teams leave with ideas.
Very few turn those ideas into operational changes.

And that’s where the gap grows.

The key shift many growing ecommerce businesses are making is simple:

👉 moving from manual shipping processes to automated systems

FAQ

What is Webwinkel Vakdagen?

Webwinkel Vakdagen is one of the largest ecommerce events in Europe, held annually in the Netherlands, focused on digital commerce, logistics, and technology.

Why is shipping important in ecommerce?

Shipping directly impacts costs, customer experience, and scalability. Inefficient shipping processes can limit growth and reduce margins.

What is multi-carrier shipping?

Multi-carrier shipping means using multiple carriers and automatically selecting the best one for each order based on cost, speed, and destination.

How can ecommerce businesses reduce shipping costs?

By automating shipping decisions, using multiple carriers, and optimizing workflows instead of managing shipments manually.

What does Zineps do?

Zineps is a shipping automation platform that helps ecommerce businesses manage multiple carriers, automate workflows, and centralize shipping operations.